AMA Hot Topic Series Presents:
Search Engine Marketing

September 10 - Seattle
September 28 - Boston
November 2 – Chicago

Search engine marketing has evolved immensely over the past several years. Are you and your organization keeping up? Most importantly, have you fully exhausted the potential that search marketing provides? If not, this intensive day of learning is for you. Expert practitioners will discuss: what works and what doesn't; what you should be measuring;  what tools to use; where trouble looms  and untapped potential lies; where search engines and the industry is headed, and much more. Be ready for secrets to be revealed, as these world-class speakers won't hold anything back.

Presenters will share a wealth of search/e-marketing experience and hard-hitting, practical advice in this one-day hot topic series brought to you by the American Marketing Association. This program is sure to be full of valuable insights. No fluff and no sales pitches. Only the good stuff.

Learn search marketing strategies and techniques that you can start to apply to your website tomorrow (keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization) and to your pay-per-click campaigns (bidding strategies, landing page optimization, and much more). Get the tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how to make it deliver dividends.

Who Should Attend?
Marketers interested in realizing significant growth potential for their organic (unpaid) and paid search engine marketing initiatives. This program will be of particular interest to all product and service industries, retailers, distributors and manufacturers alike; to B2B and B2C; as well as not-for-profits.

What You Will Learn:
Join us at this event to learn

• What is search marketing in all its aspects and how to make the most of it as a marketer
• How your customers use search (eye-tracking, click-tracking, search terms)
• How to maximize your search engine traffic, make the most of that traffic and exploit targeted brand and awareness building opportunities
• How to sell the value of search marketing to management and partners
• How to budget your interactive/online marketing campaigns more effectively to include search
• How to rocket past your competitors in search rankings
• How to effectively leverage social media marketing (non-traditional online media) to create buzz and links for your products and services
• And much more

Prior Knowledge Required:
The information will be presented to all levels of technical experience. All those with current job functions that touch the web, online/interactive marketing, or ecommerce, should especially attend.